Sepehr Safari

I am a quantitative marketing researcher. My main research focus is on customer-firm interactions on social media platforms. I also have research on marketing-finance interface and generative AI. Across my work, I primarily leverage advanced methods to uncover insights valuable for both academic research and practical applications in the marketing field. I utilize various methodologies, including econometric modeling, machine learning, and text analysis, to address complex marketing problems.

Research Interests:

  • Substantive: Social Media, Generative AI, Marketing-Finance Interface

  • Methodological: Empirical Modeling, Natural Language Processing, Machine Learning

Teaching

Instructor – Bocconi University

  • Marketing Analytics (2023/2024), Bachelor of Science in Economics, Management and Computer Science (Rating: 8.53/10)

Teaching Assistant – Bocconi University

  • Innovation in The Data Economy (2024)

  • Marketing Analytics (2022)

  • Marketing Analytics (2022)

  • Pricing Analytics (2021, 2022)

  • Strategic Marketing and Analytics (2021)

Sepehr Safari

Contact Information